I share with you my FIRST IMPRESSIONS of tons of new drugstore makeup & beauty products. Everything mentioned in the video retails for $10 or less (most were even more on sale at my Target this week)! I found some all-star winners & some humongous fails! I made notes below next to the ones that did not pass the wear test (looking at you ELF liner, concealer, & Maybelline contour stick). I tried popular products from ELF, Maybelline, Milani, Wet n Wild, Revlon, Nyx, Physicians Formula, Noyah, Ella Mila, & Sally Hansen. I tested a full face of makeup including foundation, powder, contour, concealer, blush, highlighter, eyeshadow, eyeliner, mascara, a brow pencil, lipsticks, lip gloss, & nail polish. Have you tried any of these? Let me know below!

Products in video

FACE

ELF Primer
Maybelline Fit Me Foundation (120 Classic Ivory)
Maybelline Fit Me Powder (100 Transluscent)
Maybelline Contour Stick (10 Light) It started creasing after a few hours on my forehead
ELF Concealer (Light Sand) It continued creasing throughout the day
Makeup sponge
Milani blush (Berry Amor)
Wet n Wild Highlighter (Halographic)

EYES

Revlon Enigma Palette
ELF Bite Size Palettes (Hot Jalapeno & Berry Bad) These are really pigmented. Look for them in upcoming videos!
ELF Duo Shadow (Peach Squad) This formula is a little chalky.
ELF liner (It wore even worse than it applied in the video. Please don’t buy!)
Maybelline mascara
Nyx brow pencil (Ash Brown)

LIPS

Physicians Formula Velvet lip (All Natural Nude)
Revlon gloss (Super Natural)
Noyah gloss (Sun Dress)
ELF plumping gloss (Champagne Glam)
Revlon liquid lip (Seduction)

NAILS

Ella Mila Nail Strengthener
Ella Mila (Mediterranean Mist & Berry Much in Love)
Sally Hansen (Like a Girl)

What I’m Wearing

Shirt (S, Rusty Red)
Baublebar earrings (Carina, clear/gold)
Hair clip/barrette

This video is not sponsored, and nothing was sent to me for free or for review. This post contains affiliate links. When you purchase through an affiliate link, sometimes I receive a small percentage of the sale at no cost to you. Thanks for your support!

Don’t forget to subscribe! Thanks for stopping by- I’m so excited to connect with you!